Mimmo Tortola is an Italian hair stylist and creative director based in Rimini. For him, we designed a new brand and we’ve been managing the online and offline communication for the last 4 years.

For the brand Mimmo Tortola, we imagined a romantic universe with a glamour touch, meant to reflect the classical yet contemporary style of his work (Aldo Coppola Academy). We designed his personal logo, a classy and essential signature. Then, we re-designed the hair salon in Rimini, keeping minimal volumes and a light palette (white, light grey, silver) to let his clients play the most important role in terms of shapes and colors

We developed and designed his website, featuring the hair salon, services and prices, but also a portfolio with all his collaboration in the fashion industry, a page dedicated to classes and events, a blog showcasing trends and tips in the hairstyle world (that we curated for 2 years) and simple e-shop meant to sell worlwide the high-quality products you can find in his salon.

We wrote all texts for his communication supports and took care of his print in-store communication (catalogues, brochures, flyers, invitation, gift cards..) over the years; we set up and managed his social media accounts as well as his email marketing activities until 2017.

Tasks:

-brand design

-space design

-print design

-web design

-social media

-digital marketing

-content management