Market research and rebranding strategy development for Patrick Beyaert, furniture designer based in Ghent, Belgium. Design of a specific logo for the design label, and an evolution of the same one for the design studio.

Implementation of the new brand identity on all required offline and online supports: business card, product tags, packaging, product handbook, catalogue, letterhead, invoice template, envelope, order form. Copywriting and content management (English). Web design and development for the new corporate website.